Sure, it’s gained popularity since the Alexa Chung collection debuted, but even before, it has amazing offerings. In the same vein as J.Crew, but slightly cheaper, their style caters to a younger, trendier, and edgier crowd than the average J.Crew customer. Though I tend to think of it as a casual store made up of denim and tees, it also has great basics that can work for the weekend and for the office.